Event Activation and Brand Activation

Event Activation and Brand Activation

We help in launching brands, experiential events and brand activations every week and have for decades. In our creative studios, we bring to life concepts and visions for a wide range of clientele in the industries of entertainment, social media, corporate, and...
10 foot tall Step and Repeat backdrops

10 foot tall Step and Repeat backdrops

10 foot tall step and repeat backdrops are all the rage lately! OK, so you want to go BIG? Here’s the lowdown on 10 foot tall displays. For Step and Repeats, the industry standard height has been 7.5 feet to 8 feet for decades. There is a good reason for that...
Step and Repeat Banners, Size Does Matter!

Step and Repeat Banners, Size Does Matter!

Good question! There is a science to understanding the best scale for your event. Every day, we are asked this question, and the answer is, generally speaking, the rule of thumb is 2 feet per person. So that means if you are photographing one person at a time, the...
Do I Need A Step And Repeat?

Do I Need A Step And Repeat?

Are you wondering if you need a step and repeat for your event? Short answer, yes! A step and repeat backdrop is always a good idea for any event, no matter how big or small. Branding is one of the most important aspects when a company is putting on an event. A step...
What are The Components of a Step and Repeat?

What are The Components of a Step and Repeat?

The Step and Repeat has subtly slipped into all of our lives. It’s pervasive, direct, and affects us on many small levels. Sounds scary, right? For those not in the know, a Step and Repeat is the banner of specifically spaced ads behind celebrities at any red carpet...
How to Throw the Perfect Red Carpet Event

How to Throw the Perfect Red Carpet Event

Ah… the glamour and sophistication of the red carpet is almost irresistible. A red carpet event is usually thought of as formal occasion featuring celebrities, famous sports heroes, fashion models, well-known politicians or heads of state. Renowned red carpet events...
Media Wall vs Step and Repeat vs Logo Walls

Media Wall vs Step and Repeat vs Logo Walls

You’ve come for the nitty gritty distinctions between the step and repeat, the media wall, and the logo wall. Each one of these is a variation on the backdrops erected at the end of the red carpet for celebrities during major events, like the Oscar’s or Grammy’s, and...
A History of Step and Repeats In Hollywood

A History of Step and Repeats In Hollywood

You may be familiar with the phrase “Rinse, Lather, Repeat.” But do you know about “Step and Repeats?” It is likely you have seen Step and Repeat graphics dozens of times without actually being aware that every day you are subliminally being exposed to logos, graphics...